Healthcare 101 Journey Email
A new email journey template for Blue Cross Blue Shield FEP
Design/Art done by Naomi Muuzic
Create an email to help BCBS FEP members understand their coverage and make it as “edutainment” (educational entertainment) as healthcare can get.
THE ASK
OUR INSIGHT
The reason that health insurance benefits are underutilized is because members do not understand what they are paying for.
THE COPY
Conversational language and pulled out definitions to make the content more approachable. Let’s show members their benefits while teaching them about health insurance to lower the barrier to entry.
THE EMAIL
