New Variety Pack Launch
Work for Jack Daniel’s RTD
Art done by Leo Dai
THE ASK
Create assets to launch the new Jack&Coke Variety pack, while highlighting the innovative flavor and dialing up the 100 calorie callout.
OUR IDEA
Make Jack&Coke Zero Variety pack the new go-to for consumers who are looking for 100 calorie beverage, but don’t relate to the High Noons and White Claws of the world.
THE COPY
Jack is confident. He’s got a place in every room. Leverage that confidence to entice consumers to try our new bevs.
SOCIAL
THE ALT GRAVEYARD NOTABLE MENTIONS
GOOD THINGS COME IN THREES
100 CALORIES. 100% JACK.
YOU’LL WANT TO KEEP THIS TAB OPEN
NEW ZERO SUGAR, SAME BIG FLAVOR
