Public Service Recognition Week
A campaign for Blue Cross Blue Shield FEP
Art done by Anna Chang
Create a campaign for Public Service Recognition Week that shows a true appreciation of federal employees.
THE ASK
OUR INSIGHT
“Thank you” and “we appreciate you” are tired. True appreciation begins by showing someone you understand what they need.
Always Our Focus was born. Let’s show BCBS FEP as a partner that’s focused on federal employees for their health both on and off the clock with services reflect that.
THE COPY
POSTERS
POSTCARDS
